

Any way you look at it, Pad Printing is an unlikely imaging process. It borrows a unique amalgamation of features from gravure, screenprinting and rubber stamp printing, yet its most frequent industrial decorating competitor is none of these processes. Instead, Pad Printing most often encroaches on jobs once dominated by Hot Stamping. Even the process itself is somewhat befuddling. If the ink is so attracted by the silicone pad that it leaves the recessed areas of the printing plate, why does it abandon the pad so completely upon touching the substrate? Unlikely as it may be however, this process is finding increasing favour in a host of commercial and industrial applications. Why?
It is adaptable to a variety of shapes and contours on parts with a variation in the surface, yet fine detail and precise copy can be achieved. Four color process is obtained with exact registration. Pad printing is ideal for decorating toys, plastic housewares, and injection molded components. This technology also lends itself to marking electronic components such as resistors, canisters, and connectors. Any part, plastic, ceramic, or metal can be production marked by this process. The equipment can be semi or fully automated, yet remains a low capital expenditure technology.
Screenprinting, silkscreening, or serigraphy is a printmaking technique that creates a sharp-edged image using a stencil. A screenprint or serigraph is an image created using this technique.
Playing on the Idea with Promotional Products
When thinking of effective promotional products to give away, why not giving the kids a treat? This way you are pleasing Dad and Mom, too. Think of “plays” and “games” and other activities that fascinate kids. Now, you can toy with the idea of putting your brand name in one or two sides of a big dice block, the bubbly kid shouting the brand every time it flips on view – or something like it....
The Best Promotional Products to Give in Trade Shows
People, the buying public, would troop to trade shows to learn about products and services - and would take notice of exciting, new products launched in the market - but also, not a few in the queue are actually thrilled to participate in taste tests, join contests and redeem prizes, and most of all receive freebies galore. As a matter of fact, these freebies are conveniently placed free for picking. You can not blame people when they are tempted to amass loads of promotional products.
From small promotional items like pens, rulers, key chains and refrigerator magnets to quite cumbersome stuff such as bags, umbrellas and big balloons, free stuffs are sure to bring delight to a trade show visitor. And then people can not seem to get enough of mouse pads, paper weights, coffee mugs and more key rings they hardly can stuff on their tote bag, free also, of course. Never mind if most of the take-homes are a total sell-out, with glaring brands and tacky logos printed on the item, or flawed items - pens that don’t write, mugs that leak and post-its that don’t stick. Indeed, where else but trade shows, the ultimate source of free promotional products.
...
Promotional Products Can Be the Best Advertisement Money Can Buy
Advertising costs seem to be skyrocketing these days. With the economy being as tight as it is important to cut as many corners as possible without negatively affecting your company's revenue generation. Advertising is really something that you do not want to skimp on, but what is an affordable way to advertise your business?...